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The popularity of online dating is being driven by several things, but a major factor is time.
Online dating presents an effective solution to a serious problem.
Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context.
Statistics suggest that about 1 in 5 relationships begin online nowadays.
While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.Online dating services are now the second most popular way to meet a partner.If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 to 100 times in the span of time that it would take you to interact with one potential date in ‘real life’.
With the popularity of sites like e Harmony, match.com, Ok Cupid and countless others, the stigma of online dating has diminished considerably in the last decade.
If you’ve been dating via apps, you’ve almost certainly been swiping hard on Tinder. Happn matches appear in your timeline as you pass them in real life—link up the minute you match or later.